Earth Hour London

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(Linz/London, March 24, 2013) Following its world premiere at the Linz Klangwolke in September 2012, the Ars Electronica Futurelab’s computer-controlled swarm of four-rotor mini-whirlybirds—so-called quadcopters—took to the air again on Saturday, March 23, 2013 in a role and setting no less spectacular than the exciting technology itself: as high-tech heralds of Paramount’s “Star Trek – Into Darkness” that’s opening in movie theaters on May 9th. A squadron of 30 LED-studded AscTec Hummingbird quadcopters hovered above Potters Fields Park near London’s Tower Bridge and, in conjunction with Earth Hour, formed a three-dimensional Star Trek logo in the night sky. “This production was a really big challenge, but that’s exactly what made it so fascinating,” was the enthusiastic response of Ars Electronica Futurelab Director Horst Hörtner. “And this assignment from Paramount Pictures also attests to the worldwide sensation we’ve created since our debut show last autumn at the Klangwolke.” Daniel Gurdan, CEO and Director of Development at quadcopter manufacturer Ascending Technologies, was also personally involved in producing this extravaganza. “The first time the Futurelab approached us, I thought to myself: ‘These guys are totally nuts.’ But it quickly turned out that they knew exactly what they were after. Now, not even a year later, this show in London impressively demonstrates what we’ve achieved in the meantime!” (more in the official press release | and the ars electronica blog)